Refreshing Wayfarer Designs for 2010

2010 will see be an interesting year for sunglasses enthusiasts as Ray-Ban puts a refreshing twist on the Wayfarer designs. Following up on the success of the relaunch of their classic designs, Ray-Ban decided to give its classic Wayfarer designs a makeover.

The Wayfarer is designed with flowers, stripes, and subway maps. With the floral designs, blooms and pastels are painted on the Wayfarer giving it a refreshing feminine appeal. Meanwhile, for those who are searching for more something more unisex, the stripes designs are also available together with a printed map of a New York subway in the interior.

It was 1952 when the first batch of Wayfarers came into the market. Back at that time, the Wayfarer was a revolutionary model because its frames were made of plastic instead of metal.

More celebrities began to wear the classic Wayfarer frames in the late 2000. As a result, the vintage sunglasses began to sell at very high prices on eBay. Ray-Ban took notice of this, and on 2007, the brand re-introduced the classic Wayfarer design in order to meet the demand. Ray-Ban’s revenue immediately grew by 231 percent that year. By October 2007, the Wayfarer was Luxoticca’s 3rd best selling style of sunglasses. In 2008, sales grew again by 40 percent.

Just when you thought the Wayfarer has reached the peak of its popularity, Ray-Ban comes up with these brilliant designs to re-invent it, proving once again why they are one of the biggest players in the eyewear industry. DY